Woman To Woman Financial, founded by Dr. April Murdaugh, was born from her journey as a resilient minority single mother who overcame widowhood, divorce, and homelessness. With a successful career as an insurance advisor and college professor, Dr. April saw the need for a financial services firm tailored to needs of high-achieving women.

She created an independent firm focused on building personalized financial plans and wealth management strategies. Acting as a trusted accountability partner and personal CFO, Dr. April and her team empowers smart, accomplished women to navigate their financial lives with expertise and compassion in a safe, nonjudgmental environment.